From opportunity to impact
In 2021, billions of people came to YouTube to share skills, launch businesses, find community, and positively impact their communities.
Download the Impact Report from Oxford EconomicsExecutive summary Full report
YouTube impact 2021
Total contribution to the US GDP in 2021.
Full-time equivalent jobs added to the US in 2021.
of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
Find out more about our community impact in 2021Discover more
United States of YouTube
See YouTube’s impact in your state and meet the creators who helped make it.
What is the creator economy?
It’s a place where passion becomes profession, and it’s fueled by the creative entrepreneurs you’ll find across every corner of YouTube.See how it works
In communities across the US, successful small businesses are being built on YouTube. Meet some of the people behind these businesses.Explore stories
More to explore
Our impact is ongoing. Stay up to date with our latest blogs, podcasts, and more.
It’s incredible to watch the continued growth of the creator economy. Creators across the globe are building businesses that impact the economy's overall success, and it's amazing to see how YouTube's creative ecosystem contributes to the U.S. GDP and helps to create jobs in America.
The Upload: The Rise of the Creator Economy
In this podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers.
The creator economy – where passions become businesses
In the latest 2021 U.S. YouTube Impact Report, we highlight key findings and showcase individual creator stories.